I don’t have a PhD. And that’s a good thing.
When we made our first biotech animation, I knew: this is what I want to do forever.
Explain life sciences. Break down complex ideas. Make biotech clear for investors.
But there was a problem.
I didn’t have a PhD. I didn’t even have a background in biology. How could I explain something I didn’t fully understand?
The Risk Paid Off
Fast forward 10 years, and I’m glad I took the risk.
1. Our company grew
At the beginning, it was just me and Emilia.
- I wrote scripts.
- She animated.
But as projects got bigger, we had to bring in PhDs to help explain the science.
What seemed like a weakness turned into a strength. My “incompetence” forced us to build a team. Today, we are 30+ people strong, combining scientific expertise with storytelling.
2. Our clients benefit
Many companies explain science like scientists.
- They go deep into the details.
- They assume their audience understands.
- But investors? They don’t have a PhD either.
That’s why my approach works. I simplify biotech like an investor needs to hear it. If I can understand our animations, investors can, too.
3. I’ve learned a lot
After creating 400+ animations, I’ve picked up a lot about biology.
- I know what questions to ask.
- I know when something is too complex.
- I help scientists make their science shine.
The Takeaway
If you’re looking for a science animation, make sure it’s created with your audience in mind. A video should not just explain the science—it should make sense to people who are not deeply involved in it.
That’s why a studio like ours is different. We have PhDs on our team, but the final script always goes through me—a non-scientist who ensures the message is clear for educated laymen, like investors, partners, or even journalists. If I get it, they will, too.
Because biotech innovations deserve to be understood.
