Why We Made a Video Starring My 6-Year-Old—and What It Teaches About Science Communication

Imagine trying to explain your groundbreaking biotech innovation to an investor. You’ve spent years developing the science, running experiments, and perfecting your pitch. But when the moment comes, the investor stares back, confused. No funding. No deal. Just silence.

That’s the story we brought to life in a short video—starring my 6-year-old son as the investor.

A Simple Experiment: Explaining Science to a 6-Year-Old

We wanted to show, in the simplest way possible, why science videos matter. So we staged a funny but all-too-realistic scenario:

  1. I played the role of a biotech founder pitching my idea.
  2. My son, the investor, sat behind his desk, listening.
  3. I explained the science with words, charts, and enthusiasm.
  4. He didn’t get it. He shook his head and shut his imaginary investor drawer.
  5. Four weeks later, I returned—with a video.
  6. He watched. He understood. He opened the drawer and handed over 20 million.

The message? A good science video makes all the difference.

Why This Works in Real Life

We had fun making this, but the lesson is real. Biotech companies spend years developing their science. They have one shot to make an impression. If their message isn’t clear, the audience tunes out.

A well-crafted video:

  • Makes complex science easy to understand – Investors, partners, and even scientists outside your field need to get the big picture fast.
  • Saves energy – No one wants to sit through long explanations when a video can do it in seconds.
  • Sparks excitement – A dynamic, engaging animation draws people in and makes them curious.

The Science of Storytelling

People don’t just absorb facts. They remember stories. Our video worked because it followed a simple arc: struggle, failure, change, success. That’s the same principle we use in our science animations.

  • Problem: The biotech founder explains but gets nowhere.
  • Agitation: The investor doesn’t understand and walks away.
  • Solution: A video makes everything clear and wins the deal.

It’s not just about what you say. It’s about how you say it.

Let’s Make Science Fun (and Funded)

When we shared this video, it got a lot of love on LinkedIn. People laughed. They related. And most importantly, they got the message: a great biotech video isn’t just informative—it’s fun to watch.

If you’re ready to make your science clearer, more engaging, and investment-ready, let’s talk.