How We Created the Mode of Action Video for c-LEcta

We focused the script on:

  • How are viral vectors produced from transfected host cells?

  • What happens when those cells burst and release sticky DNA?

  • How DENARASE® removes this DNA, enabling purification.

  • Why does the DENARASE® ELISA kit matter for confirming purity—with 50x more sensitivity and double the speed of alternatives?

We used a 2D animation style with clean visuals, consistent icons, and simple transitions. These design choices made the science more intuitive and engaging without losing accuracy.

Who Produced the Mode of Action Video for c-LEcta?

Life Science Animation produced the video. We help biotech companies turn complex ideas into clear visual stories. With over 400 science animations delivered, we know how to explain even the most technical concepts—visually and memorably.

Behind the Scenes: Science Animation for c-LEcta

This project had a twist: c-LEcta wanted to update an old video, not start from scratch. That meant we had to:

  • Keep the style and pacing of the original.

  • Rewrite and rearrange parts of the story.

  • Add new scenes that blended in seamlessly.

To do this, we reviewed the storyboard together, scene by scene. c-LEcta gave detailed feedback—what stayed, what changed, and what we should replace. This close collaboration helped us modernize the content while preserving what worked.

They also explored using the video in holographic displays at trade shows. We looked into the format, resolution, and technical specs—but advised waiting until their hardware setup was confirmed. That saved time and money while keeping the option open for the future.

In the end, we delivered a refreshed, cohesive video—without starting over. That balance of reuse and rebuild made it cost-effective, fast, and fully aligned with c-LEcta’s goals.

Where c-LEcta Uses the Video

The final Mode of Action video for c-LEcta is now live on their DENARASE® product site. They use it to:

  • Support digital campaigns

  • Grab attention at events

  • Explain their tech to potential partners and clients

The video helps c-LEcta stand out and save time in meetings by giving everyone a clear understanding.

Testimonial from Kristina Richter at c-LEcta about working on their Mode of Action video

Kristina Richter, Senior Manager Corporate Communications at c-LEcta, shared her experience creating the Mode of Action video with us.

Want Your Own Mode of Action Video?

If you’re working on a novel therapy or technology, and you want others to understand it quickly and clearly, we can help.

👉 Explore our Biotech Explainer Video Guide
👉 Or contact us to discuss your own Mode of Action video

Let your science shine.