Medical Device Animation for OstoSure
OstoSure is on a mission to improve the lives of people with an ostomy. Their breakthrough product, OstoSURE, offers a more comfortable and hygienic solution for daily ostomy care. But explaining the benefits of a medical device, especially one that addresses a sensitive topic, isn’t easy.
That’s where medical device animation comes in.
We helped OstoSure tell their story in just two minutes. The result is a video that feels human, professional, and easy to understand.
Here’s what happened behind the scenes.
Why OstoSure Chose a Medical Device Animation
The OstoSure team knew their product could make a real difference. However, most people – even healthcare professionals – do not fully understand the day-to-day challenges faced by ostomy patients.
They needed a medical device animation that would:
- Show the real pain points of living with an ostomy
- Explain the unique benefits of OstoSURE in plain terms
- Evoke empathy without being too clinical
From the very beginning, they were clear: this video had to feel personal.
To help with that, they asked us to base the animated character on a woman featured in a YouTube video about living with an ostomy. Although she wasn’t connected to the company, her story gave us a human angle that helped viewers relate. We also aligned the animation style with illustrations already used on the OstoSure website to keep the brand experience consistent.
How We Handled a Sensitive Topic in Medical Device Animation
Medical device animation can sometimes feel cold or overly technical. But for this project, warmth and clarity were essential.
We worked closely with the client to strike the right tone. The character had to feel real, the language had to stay simple, and the message had to highlight dignity, not discomfort.
During script development and storyboarding, we focused on storytelling that made viewers understand the “before and after” impact of using OstoSURE. We showed a relatable daily routine, then contrasted it with the improved experience made possible by the device.
This kind of emotional storytelling is one of the biggest strengths of medical device animation. It shows, not just tells, how innovation changes lives.
Meeting a Tight Deadline with Medical Device Animation
Typically, a full video like this takes approximately a few months to complete. But OstoSure needed theirs much faster, within 60 to 90 days.
To make that happen, we adapted our production process:
- We reduced the number of feedback loops
- We handled revisions in parallel across scripting and visuals
- We kept communication tight and decision-making quick
Fast turnarounds often mean cutting corners, but not here. The animation remained polished, the messaging stayed strong, and the deadlines were met.
Adding Voice and Personality to the Medical Device Animation
Another unique aspect of this project was the voice talent. OstoSure already had someone in mind – Mary Catherine Jones, a voice actor they liked. Rather than insisting on our options, we gladly coordinated with her.
She recorded multiple takes. The client selected version B for its natural, conversational tone. We then synced the chosen voiceover perfectly with the visuals.
The result? A voice that feels authentic and accessible—exactly what the topic needed.
What This Means for You
If you’re building a product that solves a real health challenge, but your audience struggles to understand its value, thena medical device animation might be the missing piece.
At Life Science Animation, we help biotech and medtech companies tell their stories clearly and quickly. Whether your audience is made of investors, patients, or partners, we turn complex topics into visual stories that stick.
Curious how we turn complex science into clear stories?
Discover our approach to science storytelling for biotech founders and see how it could work for your technology.
To learn more about this powerful device, visit OstoSure and discover how they’re changing life with an ostomy.
