An Antibody Discovery Animation That Still Works After 5 Years

In 2021, I was ready to move to Porto.

German kindergarten? Contacted. International school? Lined up. One year in Portugal with the family was my plan.

Then we got an order from Iontas.

I remember the calls with Joe Kirton, their business dev guy. He kept traveling between the UK and Porto. We’d chat about the city. The food. The light. The vibe.

I was a bit jealous, honestly.

We made an antibody discovery animation for them โ€” explaining their Mammalian Display Platform. A technology that screens antibodies directly in mammalian cells. Catches developability issues early. Reduces risk. Shortens timelines.

Try explaining that in a pitch meeting without visuals.

Then Covid hit. Our plans changed. Later, our kids got sick. Really sick. Life went in a completely different direction.

But the animation? Still there.

Still Working After 5 Years

Still on the Fair Journey Biologics website. Over 5,000 views on YouTube alone. No optimization. No fancy YouTube description.

Just doing its job. 24 hours a day. 7 days a week. 365 days a year.

Explaining the science. Attracting investors and partners โ€” not just from Porto, but worldwide.

The Science Behind the Antibody Discovery Animation

Traditional antibody discovery uses yeast or phage display. The problem: antibodies that work in those systems often fail when you move to mammalian cells. You find out late. You waste time.

Fair Journey’s Mammalian Display Platform screens antibodies directly in mammalian cells from the start. Problems show up early. The best candidates move forward faster.

In a pitch meeting, that explanation takes 10 minutes and a lot of hand-waving.

In this animation, it takes 2 minutes and zero confusion.

What I Love About This Work

You make something once. And it keeps working for you. Long after life has moved on.

If you’re sitting on complex science that’s hard to explain โ€” maybe it’s time to let a 2-minute animation do the talking.

Want to explore what that could look like for your company?ย Book a free meeting here