Explaining Liposomal Technology with Science Animation
In our science animation for Innomedica, we focused on two unique drug candidates:
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Talidox: A liposomal version of a proven chemotherapy drug that increases efficacy and reduces damage to healthy tissue by targeting tumors directly.
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Talineuren: A liposomal formulation of GM1 ganglioside, enabling delivery across the blood-brain barrier to treat neurological diseases like Parkinson’s.
The core message: targeted delivery enhances treatment effectiveness while reducing risks. Our job was to make this mechanism easy to follow in a matter of seconds.
How We Brought Innomedica’s Innovation to Life
We combined 3D medical animation with subtle 2D overlays to create a visually rich, engaging experience.
To make the science understandable:
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We used 3D models of blood vessels, liposomes, and cellular environments to explain biodistribution.
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2D animations illustrated the key comparison between Innomedica’s technology and conventional treatments like Caelyx.
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Metaphors like cargo delivery, shielded vehicles, and target zones helped clarify how Innomedica’s system works.
The smooth blend of 3D and 2D allowed us to communicate depth, motion, and precision while keeping the visuals clean and digestible.
How Innomedica Uses the Final Animation
The final 3D medical animation is now featured on Innomedica’s website and presented during investor and stakeholder meetings. It provides an immediate understanding of their scientific approach, without needing a deep dive into complex publications.
Thanks to the animation, Innomedica can explain their liposomal innovation quickly—setting the stage for more productive conversations and stronger engagement.
Behind the Scenes: Creating the 3D Medical Animation for Innomedica
This project came with unique scientific and linguistic challenges.
Translating More Than Words
The original voiceover draft was in German. Rather than a literal translation, we reworked it to suit an English-speaking audience—ensuring clarity, precision, and scientific validity.
We corrected terms like:
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“Glysolipid” → “Glycolipid”
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“Cardiovascular toxicity” → “Cardiac toxicity”
Even minor wording differences, such as “progress” vs. “progression,” had legal and scientific implications.
Multiple Rounds for Scientific Accuracy
Innomedica’s team, especially Silvana, was deeply involved. We iterated the voiceover several times and re-recorded as needed. This ensured the final narration met regulatory expectations and still flowed naturally for viewers.
Combining 2D and 3D with Purpose
Integrating 2D and 3D animation wasn’t just an artistic choice—it was strategic. 3D visuals brought realism and structure to biological environments, while 2D allowed us to clearly highlight and label processes.
Need a 3D Medical Animation for Your Science?
We help biotech innovators like Innomedica turn cutting-edge research into clear, engaging science animations. Whether you need to win over investors or explain your mechanism of action, we’re here to help.
