For years, public health messaging got eggs wrong.
The logic went like this:
High cholesterol is bad for your heart
Eggs contain cholesterol
So, eggs must be bad for you
This simple but misleading equation led millions to avoid eggs unnecessarily — especially older generations. The problem? It was an oversimplified way of explaining complex science to the public.
Today, we know better. But it took decades — and a lot of confusion — to correct the message.
Explaining with Animation: Why This TED-Ed Video Works
There’s a reason this TED-Ed animation about cholesterol went viral.
It nailed the fundamentals of explaining complex science:
It broke down LDL vs HDL using visuals instead of jargon
It challenged a persistent myth without overwhelming the viewer
It clearly illustrated that not all cholesterol is bad
It made the science understandable, memorable, and shareable
It’s the kind of clarity every biotech company wishes they had when presenting their innovation.
The Cost of Not Explaining Complex Science in Biotech
In biotech, the stakes are higher than dietary confusion.
If your audience — investors, partners, or even clinicians — don’t understand your breakthrough, you risk:
Missed funding
Miscommunication
Missed opportunities
And it’s not because your work isn’t brilliant. It’s because you’re not explaining complex science in a way others can absorb quickly.
Being right isn’t enough. You need to be clear.
Visuals Make Explaining Complex Science Easier
Here’s what the TED-Ed animation does right — and what biotech storytellers can learn:
It visually explains a mechanism instead of describing it
It unpacks a myth without condescension
It builds trust by being clear, structured, and easy to follow
Final Thought:
Gruk’s tribe understood the hunt once he stopped talking and started drawing.
Your audience is no different.
If you want people to believe in your science, fund your startup, or champion your cause — clarity is everything.
The Challenges of Starting a Biotech Animation Studio (And Why It Was Worth It)
The Challenges of Starting a Biotech Animation Studio (And Why It Was Worth It)
How to explain biotech to investors is a service I’m proud to offer today—but it didn’t start easy. The challenges of starting a biotech animation studio were very real: financial stress, no portfolio, zero demand, and no scientific background.
Still, every struggle led to growth. Here’s what I faced—and how I made it work.
Financial Struggles: One of the First Challenges of Starting a Biotech Animation Studio
When I launched my studio, I had no clients—just bills. That’s a tough place to begin.
What helped:
Saving up before I made the leap
Cutting personal expenses to the bone
Offering money-back guarantees to build trust and win early projects
Starting with no income is scary, but manageable with the right mindset.
No Portfolio: Another Common Challenge When Starting a Biotech Animation Studio
How do you land clients when you have no past work to show?
My strategy:
Doing discounted or free projects just to get real samples
Biotech Investor Communication: Why Investors Fund What They Understand
Why biotech investor communication matters from the start
If you’re a biotech founder preparing to raise funds, you already know that science is complex. But investors won’t spend hours trying to decode your pitch.
Biotech investor communication is what helps investors “get it” – fast. And when they understand your story, they’re far more likely to invest.
Curious how we’d explain your science? Book a quick call or reach out to get a free concept.
Cheap Biotech Animation: Why Simplicity Can Beat a $30,000 Video
Cheap Biotech Animation: Why Simplicity Can Beat a $30,000 Video
Biotech explainer videos don’t need to be expensive to be effective. The idea of a cheap biotech animation might raise some eyebrows—but here’s the truth: “cheap” doesn’t have to mean low quality.
It can mean clear, fast, and focused on what really matters—explaining your science in a way that investors understand.
Let’s break the myth and show you why a low-cost video can outperform a cinematic masterpiece.
Cheap Biotech Animation Doesn’t Mean Cheap Quality
Yes, the word “cheap” gets a bad rap. It often suggests low value or corner-cutting. But in this case, cheap means smart.
You’re not paying for Hollywood visuals. You’re paying for:
A clear scientific explanation
A fast turnaround
A tool that makes investors say, “I get it!”
And that’s what actually moves the needle during a pitch.
The Risk of Overcomplicating: When 3D Isn’t Better
Imagine you’re in a meeting. You’re pitching your breakthrough therapy. The animation starts—it’s stunning, full of dramatic transitions and glowing molecules.
But the investor looks confused.
Why? Because while it looks great, it doesn’t explain anything.
When biotech animations fail to clarify, they lose their purpose. You risk:
Inside the Biotech Founder Journey: Resilience and Risk
The Biotech Founder Journey Often Feels Like an Endless Marathon
The biotech founder journey is unlike any other.
You’re not just building a company—you’re chasing the possibility of saving lives. And yet, it often feels like running a marathon with no finish line, no guarantee of success, and no applause along the way.
Most people don’t see what’s behind the scenes. But you do. You live it every day.
The Reality of Building a Biotech Company
Let’s be honest: this path is brutal.
Most drugs never make it. After years—sometimes a decade—of research and clinical trials, there’s still a 90% chance of failure.
Funding is a daily battle. You’re constantly pitching, chasing grants, updating decks, and praying for runway.
Pressure is relentless. The work isn’t just about returns—it’s about people, patients, and real-world impact.
Trials carry weight. Even with the best intentions, not every outcome is good. Some patients won’t make it.
And through all of this, the clock keeps ticking. Every delay feels like a failure. Every pivot makes you question everything.
Is this worth it? Am I making the right calls?
Resilience in the Face of Biotech Setbacks
What keeps you going?
Purpose and Belief: “If this works, it could change everything.”
The biotech founder journey demands a kind of resilience most people can’t imagine. The emotional toll, the financial pressure, the constant uncertainty—it would break many.
But not you.
You wake up and push forward. Again and again. Because lives may depend on it.
This One’s for Every Biotech Founder
So to every founder, scientist, and team walking this road—this is for you:
When you feel like giving up
When the trial fails
When the pitch falls flat
When the world doesn’t get it
Keep going.
Your biotech founder journey is the reason patients still have hope. You are the real-life superheroes of science.
Why We Made a Science Communication Video Starring My 6-Year-Old
Explaining Biotech Isn’t Easy—Until You Try This
Imagine you’re explaining your groundbreaking biotech innovation to an investor. You’ve spent years on the science, run all the experiments, and crafted the perfect pitch.
But when the moment comes… they stare back, confused. No funding. No follow-up. Just silence.
That’s where a science communication video comes in.
To show how much clarity matters, we created a video starring my 6-year-old son—as the investor.
A Science Communication Video Featuring a 6-Year-Old
We wanted to make the lesson simple and fun. So we staged a scene many biotech founders can relate to:
I played the founder pitching a complex idea
My son sat behind a desk as the investor
I explained the science—with passion, slides, and jargon
He stared blankly, shook his head, and shut his imaginary “investor drawer”
Four weeks later, I returned—with a short explainer video.
He watched, smiled and understood. And then… he opened the drawer and handed me a pretend check for $20 million.
Why Science Videos Help Investors Understand
This playful experiment was fun—but it reflects a serious truth. Most biotech companies only get one shot to make their science clear. And if it doesn’t click, opportunities vanish.
That’s where a science communication video makes all the difference. A good one:
Simplifies complex ideas so anyone can grasp the potential
Saves time and energy—no more long, repetitive explanations
Sparks excitement—it makes people lean in, not tune out
Want to see what this looks like in practice? Here’s a video we made for Myomar that helps explain muscle regeneration in just 60 seconds.
The Power of Science Storytelling in Biotech
People don’t remember raw data—they remember stories. And our video worked because it followed a story arc:
Struggle: The founder tries to explain, but fails
Agitation: The investor doesn’t understand and walks away
Solution: A video makes it clear and wins the deal
This is exactly how we build every science communication video at Life Science Animation: with clarity, empathy, and narrative flow.
Let’s Make Your Science Communication Video Stand Out
When we shared the video on LinkedIn, it struck a chord. People laughed. They related. And most importantly, they got the message:
➡️ A great science video doesn’t just explain—it connects.
If you want your next investor, partner, or collaborator to understand your science in seconds, we can help.
Didn’t Like Biology? Now I Help Explain Biotech to Investors
I wasn’t a big fan of biology in school. But today, I help biotech startups explain biotech to investors using short, clear explainer videos.
Back then, the lessons felt like memorizing facts from a textbook. My teacher was boring. We never saw how biology connected to real life and how it shaped our health, medicine, or the world around us.
So, I lost interest.
Learning Biology to Better Explain Biotech to Investors
Fast forward to today: I run Life Science Animation, a studio that specializes in helping biotech companies explain their science to investors through video.
But here’s the twist: I didn’t start out with a scientific background. To create these animations, I had to learn the science behind them.
Why Explainer Videos Help Investors Understand Biotech
It all clicked as I learned about T cells, antibodies, and immune responses. These weren’t abstract ideas. They were real components of our clients’ technologies.
And more importantly, they were hard to explain—especially to someone without a PhD.
That’s where a biotech explainer video helps. It turns dense, technical science into something clear, visual, and compelling.
Who Needs Help Explaining Biotech?
Most biotech startups aren’t pitching to other scientists. They’re talking to:
Investors
Regulators
Partners
The public
These audiences often struggle to understand dense scientific decks or publications. And if they don’t understand the science, they won’t invest.
We solve that problem with explainer videos.
Read how we did this for Morphocell and how it sparked new investor interest.
How We Make Biotech Science Clear
I work closely with a team of PhDs. They answer my “beginner” questions and help us dig deep into each technology. This curiosity-driven process ensures we create videos that explain biotech to investors in the simplest, most engaging way possible.
Each one helped founders communicate clearly and spark meaningful conversations with investors.
Final Thought: You Don’t Need a PhD to Explain Biotech
I may not be a scientist. But I understand how to explain biotech to investors—by making science clear, visual, and exciting.
That’s what we do at Life Science Animation.
Ready to Explain Your Biotech Innovation?
Let’s turn your complex idea into something simple, visual, and memorable. Contact us here or download our free guide: 10 Ways to Prepare for Your Biotech Video, Even If It’s 1–2 Years Away → (internal link)
Why our medical animations aren’t the cheapest (but are worth it)
(Source image: unknown)
When looking for a biotech animation, you might wonder: Why do prices vary so much?
Some companies offer videos for a few thousand dollars, while others charge significantly more. We’re not the cheapest—but there’s a reason for that.
What Goes Into a High-Quality Biotech Animation?
Creating a biotech animation takes time, expertise, and careful attention to detail. Here’s what’s involved:
1. Preproduction (10 hours)
Before anything moves forward, three team members—each with a strong scientific background—study your technology. They dive deep to understand your innovation, ensuring we explain it correctly and compellingly.
2. Kick-off Call (4 hours)
We meet with you to discuss your goals, refine the message, and clarify what needs to be highlighted in the animation.
3. Scriptwriting (5 hours)
A professional PhD writer crafts a script that simplifies your science while keeping it accurate and engaging for your audience.
4. Storyboarding (10 hours)
A strong story needs strong visuals. We create over 20+ sketches to ensure your message is clear before moving into animation.
5. Voice-over (1 hour)
A professional voice artist brings the script to life with a clear and engaging tone.
6. Design & Animation (100 hours)
This is where everything comes together. Our designers and animators create a polished, high-quality animation tailored to your branding and scientific complexity.
7. Unlimited Revisions (30+ hours)
Unlike cheaper alternatives, we don’t limit revisions. Science is complex, and ensuring accuracy is essential. Most projects require at least 30 extra hours of fine-tuning.
Total Time Investment: 160+ Hours Per Video
Beyond production, we also cover:
Sales and project management to keep everything running smoothly.
Software and licensing to ensure professional-quality work.
Administrative costs that allow us to deliver exceptional service.
Why This Matters for Biotech Companies
At around $10,000 for a 2-minute 2D animation, we’re not the cheapest. But here’s the real question:
👉 What’s $10,000 if it helps you land a $30M+ investment?
A high-quality animation can mean the difference between capturing investor interest or losing them after a few minutes of confusion.
Would you pay less for lower quality—and risk missing out on funding?
Why not having a PhD helps us make better science animations
I don’t have a PhD. And that’s a good thing.
When we made our first biotech animation, I knew: this is what I want to do forever.
Explain life sciences. Break down complex ideas. Make biotech clear for investors.
But there was a problem.
I didn’t have a PhD. I didn’t even have a background in biology. How could I explain something I didn’t fully understand?
The Risk Paid Off
Fast forward 10 years, and I’m glad I took the risk.
1. Our company grew
At the beginning, it was just me and Emilia.
I wrote scripts.
She animated.
But as projects got bigger, we had to bring in PhDs to help explain the science.
What seemed like a weakness turned into a strength. My “incompetence” forced us to build a team. Today, we are 30+ people strong, combining scientific expertise with storytelling.
2. Our clients benefit
Many companies explain science like scientists.
They go deep into the details.
They assume their audience understands.
But investors? They don’t have a PhD either.
That’s why my approach works. I simplify biotech like an investor needs to hear it. If I can understand our animations, investors can, too.
3. I’ve learned a lot
After creating 400+ animations, I’ve picked up a lot about biology.
I know what questions to ask.
I know when something is too complex.
I help scientists make their science shine.
The Takeaway
If you’re looking for a science animation, make sure it’s created with your audience in mind. A video should not just explain the science—it should make sense to people who are not deeply involved in it.
That’s why a studio like ours is different. We have PhDs on our team, but the final script always goes through me—a non-scientist who ensures the message is clear for educated laymen, like investors, partners, or even journalists. If I get it, they will, too.
Because biotech innovations deserve to be understood.
How to keep investors engaged during your biotech presentation
A Swiss biotech CEO recently told me:
“My investors fall asleep during my presentations.”
They understand the disease he’s working on. But when he starts explaining the science?
“They get bored and fall asleep.”
And when that happens, they don’t invest.
Now, he’s looking for ways to wake them up. Here’s the plan:
A 30-second animation
Explains his science in an engaging way
He’ll add it to his PowerPoint presentation
A short video can keep your audience focused. And it doesn’t have to be an animation. You could try:
A lab video
A patient’s story
Interactive graphics
How do you keep your presentations interesting?
Contact us now if you want to spark interest among investors!
