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AG Tech Video and Agricultural Animation: What They Are and Why They Matter

AG Tech Video and Agricultural Animation: What They Are and Why They Matter

(Read about our explainer videos for Biotech first to find out more about the benefits of such videos: Biotech video explainer guide.)

An AG tech video, especially when powered by high-quality agricultural animation, can do more than just show a farmer in a field. It can explain the science behind your solution, help your product stand out from the crowd, and spark excitement in both investors and end users.

Whether you’re introducing a new microbe-based biofertilizer, a gene-regulation platform like Micropep’s miPEPs, or a sensor-based soil analysis system, visual storytelling has become essential in agriculture.

What Is an AG Tech Video?

An AG tech video is a short animated or filmed video designed to communicate an agricultural technology solution. It often combines scientific storytelling with visuals to explain:

Why Do We Need Such Videos?

The agriculture space is crowded, and farmers, distributors, and partners are bombarded with product claims.

To cut through the noise, your message needs to be crystal clear, visually engaging, and easy to remember. That’s why more and more AG tech companies use videos to:

A good AG tech video helps overcome skepticism by clearly showing the mechanism, safety, and benefits, without oversimplifying or dumbing it down.

What Do AG Tech and Biotech Videos Have in Common?

In many ways, AG tech videos are biotech videos, just in a different setting.

Many agricultural innovations today are deeply rooted in molecular biology, genomics, or synthetic biology. Whether it’s RNA sprays, enzyme boosters, or beneficial microbes, they follow the same story arc:

  1. The Problem – What pain point are you solving?
  2. The Innovation – What is your tech and how does it work?
  3. What Makes It Unique – Why is this better than existing solutions?

We’ve found that explaining what makes the tech unique is the single most important factor in a successful AG tech video.

Why Most

Young male farmer in overalls using a tablet in a green crop field, representing AG tech video use in agriculture.

A young farmer using a tablet in the field—capturing the role of technology and AG tech videos in modern, data-driven agriculture.

Videos Are Still the Same

Here’s something surprising: AG tech companies use more video than biotech, but much of it looks the same.

The typical AG tech video shows:

While that might feel familiar, it’s not memorable. It doesn’t explain why your product works, or what sets it apart.

That’s where our approach is different.

How Our AG Tech Animations Stand Out

We’ve produced about 15 AG tech videos so far, including ones for gene regulation, biopesticides, seed treatments, and microbe platforms.

What makes our videos different?

For example, in our AG tech video for Micropep, we visualized the role of miPEPs in gene silencing—something extremely hard to grasp without visuals. That same video was used in investor meetings and made a strong impression.

In Summary

If you’re working in AG tech, you already know how competitive and fast-moving the space is. A strong AG tech video backed by thoughtful agricultural animation can help you:

If you’re ready to tell your story clearly, memorably, and with scientific accuracy, get in touch.

Revisions in Animation Video Production: Why We Don’t Limit Them

Revisions in Animation Video Production: Why We Don’t Limit Them

If you’re new to biotech videos, you might want to start with our complete explainer video guide – it walks you through each stage of the process, from script to final animation.

If you’re producing your first animation video, you probably have a lot of questions. One of them might be: How many rounds of revisions do I get?

Let’s get that out of the way early: We don’t limit the number of revisions in animation video production.

Why? Because most of our clients are creating their very first science animation. You don’t know exactly what to expect. And that’s totally fine. That’s why our process builds in margin for uncertainty—not penalties for it.

What Counts as a Round of Revisions in Animation Video Production?

A round of revisions happens after we send you something—for example, a script, a storyboard, or a rough animation. You look at it, gather your feedback, and we implement it. That’s one round.

It’s important to note: we’re not talking about entirely new creative directions every time. We love fresh ideas, but a revision round is meant to improve what we’ve already shared—not restart from scratch.

Once we’ve revised a step based on your comments, that version becomes the new base. If additional feedback then comes in about something new or previously approved, we’ll still do our best to accommodate—but we may need to discuss scope changes.

How We Structure Revisions in Animation Video Production

Our video production process has four key stages, and each one includes space for thoughtful revisions:

At each of these stages, we ask for your feedback and approval before moving forward. That way, revisions are focused, and we avoid last-minute surprises.

Why We Don’t Cap Revisions in Animation Video Production

Many studios limit the number of revision rounds—maybe two, maybe three. After that, you’re charged extra.

We think that makes things harder for everyone. It creates tension, slows down creativity, and adds pressure when there should be clarity.

Instead of counting revision rounds and watching the clock, we simply focus on getting it right. Most of our clients are working on their first animation video, and they need space to discover what works.

That’s why we built our workflow around flexibility—and why we believe limiting revisions in animation video production just doesn’t make sense.

Our Approach: Flexible, Collaborative, and Clear

We want your animation to feel right—clear, exciting, and accurate. That doesn’t happen when feedback is rushed or restricted.

We don’t encourage endless tweaking. But we do support open, honest collaboration—with as many revision rounds as it takes to get there.

What Is a Storyboard in Science Animation?

What Is a Storyboard in Science Animation?

👉 Curious about all the steps involved in creating a science animation? Here’s our full guide.

A storyboard is “a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a video, animation, or motion graphic” (Wikipedia).

In short, it’s the first visual version of your story, before any animation starts.

A storyboard in science animation is the invisible backbone of every powerful scientific video. It’s where complex ideas begin to take visual shape—long before motion, color, or narration come into play.

But what exactly is it? And why is it essential for turning life science into a story that sticks?

Let’s break it down.

Inside a Storyboard in Science Animation: Real Example

Take a look at this example from a storyboard in science animation we created for a medtech company:

At first glance, you see a sketched woman in a medical chair, visibly tense. A masked doctor prepares an instrument—the tenaculum. It’s not animated yet. It’s not voiced. But everything is already there: emotion, clarity, and impact.

Now let’s break down what this storyboard frame includes:

Why a Storyboard in Science Animation Matters

A storyboard in science animation does much more than organize ideas. It:

1. Aligns Everyone Before Production

Scientists, creatives, and stakeholders often speak different languages. The storyboard creates a common visual and narrative reference point for all.

2. Simplifies Feedback and Revision

It’s far easier (and cheaper) to revise sketches and descriptions than full animations. This saves time, budget, and frustration.

And we go as far as needed—our clients can request as many revision rounds as necessary. They get a clear idea of what will be shown and can shape the story exactly as they envision it.

3. Turns Complex Science into a Clear Visual Flow

Whether it’s a molecular pathway or a medical device in use, a storyboard in science animation helps define what the viewer sees, in what order, and how it all connects.

Why Storyboarding Is the Hardest—and Most Crucial—Step

Translating plain script text into a storyboard in science animation is the most challenging part of the production.

Why? Because it requires a rare mix of:

This step is where we transform knowledge into narrative. It’s not just drawing—it’s story architecture.

What Comes After the Storyboard in Science Animation?

Once the storyboard is fully approved, we move on to the designboard.

Here’s how it works:

Only after this designboard is approved do we begin the animation. This way, there are no surprises—just a smooth path forward.

The Power of a Well-Built Storyboard in Science Animation

Without a storyboard, science animations can easily become vague or confusing. With a strong storyboard, every second of your video is purposeful, clear, and memorable.

So next time you watch a science video that just works—chances are, it started with a well-crafted storyboard in science animation.

Want to see how your science story would look in storyboard form?

Let’s chat. We’ll turn your breakthrough into a clear, compelling visual story—frame by frame.

How New Medicines Are Made – And Why Science Cuts Hurt Everyone

How New Medicines Are Made – And Why Cutting Research Hurts Everyone

💡 Wondering how new medicines are made?
We created a 2-minute video, The Climb, for No Patient Left Behind to explain it visually:
👉 Watch the full video

How New Medicines Are Made: Every Cure Starts With a Funded Idea

If we want more cures, we need more ideas.
And if we want more ideas, we must fund research.

Scientists in university labs generate the knowledge that drives new treatments. They test early theories. They explore what no one else has. These first steps are fragile. Without funding, the journey never begins.

That’s where how new medicines are made really starts—far before any clinical trial or company launch.

We Visualized How New Medicines Are Made – Here’s Why It Matters

To explain this clearly, we turned the process into a mountain climb.

Without early support, no one builds the base camps.
And without those, no one makes it to the top.

This simple metaphor helps people outside science finally grasp how new medicines are made.

Cutting Research Funding Stops Progress Before It Starts

Let’s be honest – cutting science budgets kills momentum.

When funding dries up, early-stage projects disappear.
Young researchers move on. Promising leads stall out.
Patients end up waiting for drugs that never come.

If fewer people start the climb, fewer discoveries reach the summit.
That’s not just a theory. It’s a fact.

Therefore, if we care about lives and health, we must consider the process of creating new medicines from the outset.

We Often Celebrate the Outcome – But Forget the Climb

When a new drug gets approved, we cheer. But we rarely look back.

We forget the decade of research that made it possible.
We overlook the funding that kept it alive in the early stages.
And we ignore the quiet scientists who pushed forward when no one was watching.

That’s why we made this video – to remind people what it takes.

Watch the Video: How New Medicines Are Made

👉 Watch The Climb – a short animation that shows how new medicines are made, from early research to final approval.

Want to dive deeper into why early-stage research matters so much?
👉 Read more about the importance of the NIH here

How to Make a Science Video Yourself (Even With Zero Budget)

How to Make a Science Video Yourself (Even With Zero Budget)

Want to turn your research into a story people remember?
Start with our guide on science storytelling for biotech founders—and learn how to explain your science in a way that connects, even on a tight budget.

Many scientists assume a professional science video must cost thousands.
But that’s not always true.

If you’re just getting started—and don’t have budget yet—you can still create a clear, effective video with nothing but your phone and your ideas.

Here’s how to make a science video yourself, in just a few steps.

🎯 Step 1: How to make a science video yourself: Write a Short, Clear Script

Start by writing a script of about 260 words.
Keep it simple. Focus on:

Imagine you’re explaining it to someone sitting next to you at a café.

🖼️ Step 2: How to make a science video yourself: Add One Visual

Use a clear illustration of your technology.
It doesn’t have to be fancy—an existing slide, hand sketch, or schematic works.

What matters is giving your audience something to see while you speak.

📱 Step 3: how to make a science video yourself: Record With Your Phone

Find good natural light or use a basic ring light.
Use a $40 wireless mic for better sound (your phone’s audio is usually not enough).
Record in a quiet space, looking into the lens.

💡 Pro tip: Keep it under 2 minutes.

✅ What You Don’t Need (But People Think You Do)

You don’t need a:

Really—you don’t even need a “set.”
Just good content, sound, and lighting.

🧰 The Only Equipment You Really Need to make a science video yourself

A smartphone with a decent camera
A $40 wireless microphone
A $30 ring light with tripod and phone holder

Total? Just $70. And you’re ready to post it on LinkedIn, send it to investors, or add it to your website.

💡 Why This Works

Your audience doesn’t want perfection.
They want to understand.

A short, simple science video builds trust faster than any pitch deck.
It shows clarity, confidence, and that you care about your communication.

👇 Bonus Tip

Still want it to look a bit better?
Record 3 takes. Pick the one where you sound the most natural.
Then trim the start and end in your phone’s video editor.

Simple.

🚀 Final Thought

Making a science video in 2024 doesn’t require a crew, a budget, or even experience.

It just takes a script, a visual, and your voice.

And if you ever want to level up from DIY to studio-level storytelling, we’re here to help.

For a practical example of how to film a video with just your phone, check out Ali Abdaal’s guide on how to film YouTube videos on your phone. He covers everything from lighting and audio to framing, making it a valuable resource for beginners.

 

Best 3D Science Animation Alternatives for Biotech Companies

Best 3D Science Animation Alternatives (Studios offering Full 3D)

If you’re looking for premium 3D visuals, here are the top 3D science animation studios in 2025:

  1. 3DforScience – Specializes in pharmaceutical 3D visuals and MoA animations

  2. Amoeba Studios – Combines scientific expertise with artistic storytelling in 3D

  3. Cromatic – Offers clean, detailed 3D animations for biotech and pharma

  4. Helix Animation – Focuses on medical devices and procedure animations in 3D

  5. MadMicrobe Studios – Known for cinematic 3D and stylized visual storytelling

  6. Random42 – A global agency offering full 3D, VR, and AR experiences for life sciences

The Best 3D Science Animation Alternative Isn’t Always 3D

At Life Science Animation, we believe clarity beats complexity. That’s why we offer:

✅ Hybrid 2D/3D Animation — The Best 3D Alternative

We often model objects in 3D, but animate them in a “flat” 2D space. There’s no moving camera or full scene rendering — which means you get:

It’s perfect for showing complex structures, pathways, or delivery mechanisms — especially in pitch decks, websites, or early-stage fundraising.

✅ Pure 2D Animation — Often All You Need

In many cases, you don’t need any 3D at all.

When the goal is to tell a clear story — for investors, partners, or patients — 2D can be more effective. It lets you focus on key ideas without visual overload. It’s faster, simpler, and gets results.

We’ve helped over 300 life science companies explain their science with 2D videos starting at €6,500 / USD.

Which Science Animation Style Is Right for You?

Here’s a quick guide:

Use Case Recommended Style
Early-stage biotech pitch 2D
MOA with molecular detail 2D, Hybrid, or Full 3D
Website explainer 2D or Hybrid
Investor deck 2D or Hybrid
Big pharma product launch Full 3D

Conclusion: Best 3D Science Animation Alternative?

Full 3D studios deliver great work — but they aren’t always the right fit, especially for biotech startups.

If you’re looking for speed, clarity, and cost-effectiveness, our hybrid 2D/3D approach offers the perfect balance:
✔ 3D visuals, without 3D complexity.

And if your message is mostly about storytelling and clarity, our pure 2D animations may be all you need to spark investor interest and communicate your breakthrough.

Ready to choose the right style for your science?
Let’s talk.
Read more about the benefits of 2D for fundraising rounds here.

And here about the importance of Video Marketing for life sciences.

4 Mistakes in Science Communication – And How to Avoid Them

Mistakes in Science Communication — And How to Avoid Them

Why Clear Science Communication Matters

Even groundbreaking science can be misunderstood if it’s not communicated clearly. Investors, partners, or even scientists from other fields might struggle to follow your mechanism of action (MoA) if the visuals are vague or the text is too technical.

Take Merida Biosciences, for example. Their drug is designed to destroy autoantibodies—the ones that attack your own body and cause autoimmune diseases. It’s a smart and exciting approach.

We like their science. We like their visuals. But even great work can be easier to follow.

Let’s walk through 4 common mistakes in science communication—and how to fix them.

Mistake in Science Communication 1: Jargon-heavy language

Here’s a line from their website:

“Moreover, our therapeutics can inhibit B cells in an antigen-specific manner via agonism of FcγRIIB.”

Sounds impressive. But what does it actually mean?

If you’re speaking to immunologists, fine. But many stakeholders—like investors or business partners—won’t ask for clarification. They’ll just tune out.

How to avoid it:

Explain it like it’s for beginners. Merida’s drug binds to disease-causing B cells (Binding 1), and activates an “off switch” (Binding 2), so they stop producing harmful antibodies.

Mistake in Science Communication 2: Unlabeled visuals

In the original image, you can’t tell which part is Merida’s drug. You also don’t see where Binding 1 and Binding 2 happen.

Why it matters:

If you’re highlighting your innovation, make sure it’s actually visible.

How to avoid it:

Label what you’re talking about. Make sure your audience can connect the dots between what they’re reading and what they’re seeing.

Mistake in Science Communication 3: The drug isn’t visible enough

In the original visual, everything looks like part of the same structure. There’s no clear “hero.”

Why it matters:

Your drug is the main character. It needs to stand out.

How to avoid it:

Make the drug easy to spot. Use a contrasting color. Give it a label. Separate it visually.

Mistake in Science Communication 4: The result isn’t clearly shown

You don’t really see what happens after the drug binds. The only visual cue is a small orange “T” for “B cell inhibition.”

Why it matters:

The audience needs to know what success looks like.

How to avoid it:

Show the effect. In our redesign, we added a simple icon to show: “antibody production halted.”

Before and After: A Visual Example

We took the original image and redesigned it using these four tips.

Left: Before (original)
Right: After (clearer communication)

Final Takeaway

Biotech science is complex. But your communication doesn’t have to be.

When you:

you make it easier for everyone to understand your breakthrough.

And when people understand you, they get excited.

Want help turning your MoA into a visual story investors can follow? Let’s talk.

How Long Does It Take to Create a Biotech Explainer Video?

How Long Does It Take to Create a Biotech Explainer Video?

If you’re planning to explain your biotech innovation with a short animated video, you might be asking:

👉 How long does it actually take to create one?

The short answer: 10 to 15 weeks on average.
The long answer? It depends on your feedback speed, team size, and how many revisions you need.

Let’s walk through the full process, with real timelines and hours.

📅How Long Does It Take to Create a Biotech Explainer Video: Timeline Overview

We use a project planning tool called Instagantt to create a clear, visual schedule for your animation—like this:

You’ll receive this timeline at the start of the project, and we adapt it along the way based on your availability and feedback.
We also send early reminders before each feedback round—because bottlenecks happen, and we plan for them.

Gantt chart showing the production timeline of a biotech explainer video, from script to animation. Created in Instagantt for 2M Therapeutics.

Project timeline for a biotech explainer video created in Instagantt. Each phase—from scriptwriting to animation—is mapped out clearly to keep the project on track.

🧪 Step-by-Step: How Long Each Phase Takes

Here’s how long each step takes—and why it matters.

1. Kick-Off Call (4 hours)

We meet with you and your team to understand your technology, goals, and target audience.
This includes:

2. Scriptwriting (5 hours)

Our PhD-level writer simplifies your science into a ~300-word voiceover script that’s clear, compelling, and scientifically accurate.
Revisions depend on how quickly your team can respond.
⏱️ Time invested: ~5 hours

3. Storyboard (10 hours)

We create 20+ rough sketches that match the script line-by-line. These are not just illustrations—they’re the visual plan for your whole video.
⏱️ Time invested: ~10 hours

4. Voice-Over (1 hour)

You choose the voice artist, we manage the recording and editing.
You receive a professional-quality audio track that syncs perfectly with the visuals.
⏱️ Time invested: ~1 hour

5. Design & Style Frames (15–20 hours)

This is where we finalize the look and feel: colors, characters, environments, transitions.
You’ll review key frames before we proceed to animation.
⏱️ Time invested: ~15–20 hours

6. Animation (80–100+ hours)

This is the most time-intensive step. Every scene is animated frame-by-frame to match the script and voice. Complex MoAs or transitions can add time.
⏱️ Time invested: ~80–100 hours

7. Review Rounds (30+ hours)

We don’t limit revisions. We expect you to have internal discussions, and we build time for feedback into the plan.
⏱️ Time invested: ~30+ hours (spread across all stages)

⏱️ Total: ~160 hours of skilled work

Spread across 10–15 weeks, depending on how quickly we move through feedback rounds.

⚠️ Creating a Biotech explainer video: Where Delays Typically Happen

Even with a detailed Gantt chart, things don’t always go according to plan. And that’s okay.

We’ve learned that most delays come from clients, and it’s fully understandable:

We send gentle reminders, but we’re flexible and adapt the schedule as needed.

⚡️ Can It Go Faster?

Yes, we can compress the timeline to 4–6 weeks if needed.
But that means:

The fastest projects happen when the CEO is personally involved and responds quickly.

🧠 Our Rule of Thumb

Smaller teams = faster decisions
Larger teams = more layers and review time

Want to see a sample project timeline for your animation?

We’ll send you a custom Gantt chart and walk you through what to expect.

Or get in touch to discuss your animation needs: Book a meeting with our CEO

Also check our original post about pricing.

3D Animation Studios – Do We Need Them in Science Communication?

Why Do We Need 3D Animation Studios?

Creating scientific animations, especially for fields like biotech, pharma, or medical devices, is not a one-person job.

You need:

That’s why 3D animation studios exist.
Freelancers are great but rarely have all the skills needed for a full science video that’s both accurate and emotionally engaging.

Studios bring the right mix of scientific understanding, creative direction, and production capability.

So yes: if you’ve decided to go 3D, a studio is the way to do it right.

But Do You Always Need 3D to Explain Science?

That’s where things get interesting.

We do both 2D and 3D animations for science.
And many of our clients come in asking for 3D.
Why? Because it looks impressive. Because competitors use it. Because it feels advanced.

But here’s what we often ask them:

“What’s the purpose of the video?”

If the goal is to explain a mechanism of action (MoA) – how a drug binds, enters a cell, or disrupts a molecular pathway – then yes, 3D is incredibly useful. You can show interactions in space, navigate complex geometries, and deliver that crisp, high-tech look.

That’s where a 3D animation studio truly shines.

Where 3D Might Not Be the Best Choice

But what if your goal is something different?

What if you’re trying to:

Then we often recommend 2D instead.

Here’s why:

A Real Example

We recently lost a project to a competitor.
The client loved 3D and asked for it from the start.
But we recommended 2D because the video was for investors.

And investors don’t need photorealistic molecules.
They need to understand what the company does, how it helps people, and why it’s different.

So we told the client what we truly believed:
2D would be more effective for their goal.

Even if it meant losing the project.
(Here is an example of a 2D animation that got more than 200,000 views on the client’s website.

So, Do You Need a 3D Animation Studio?

Yes – when 3D is the right tool.

For:

A 3D animation studio gives you the team and quality you need.

But if your goal is to spark investor interest, explain your value, or connect emotionally with a broader audience?

Then 2D is often the smarter choice.

And we’ll tell you honestly what works best for your situation.
Because at Life Science Animation, we don’t just make beautiful videos – we help you reach your goals.

Need help deciding between 2D and 3D for your science video?
We do both. And we’ll give you a clear recommendation – based on what you actually need, not what looks fancy.

Why Our Science Animation Studio Is Based in Krakow, Poland

(📸 Photo by Foto Ulicki on Facebook)

Krakow: The Perfect Home for a Science Animation Studio

Krakow offers a unique combination of creativity, science, and affordability. For a science animation producer working with biotech startups, that combination is gold.

Our work depends on two things:

Krakow delivers both. The city and country are packed with highly trained animators, motion designers, and illustrators. Most are educated to Western standards, fluent in English, and experienced in working with international clients. They’re fast, creative, and easy to work with, especially since we’re all in the same time zone.

A Nationwide Network of Talent for Our Science Animation Company

Although our science animation studio is physically based in Krakow, we collaborate with illustrators, designers, and scientists from all over Poland and the world. The quality of work we see here is incredible, on par with talent from London or New York, but with faster turnaround times and more competitive pricing.

For every project, we hand-pick the right team:

This flexible, project-based model allows us to adapt quickly and meet tight deadlines while keeping overheads low for our clients.

Scientific Expertise Meets Visual Creativity

Poland is also home to a growing number of skilled scientists, many with advanced degrees in biology, chemistry, or medicine. These people understand the science behind gene therapies, protein platforms, or nanomedicine and can help us explain it in simple, powerful ways.

As a science animation company, that’s exactly what we need: the ability to merge scientific accuracy with visual storytelling. And thanks to our Krakow roots, we can do it efficiently without compromising quality.

A Global Science Animation Studio with Local Roots

Even though our science animation studio is based in Krakow, our reach is global. We’ve worked with biotech companies in Boston, Copenhagen, Munich, Zurich, London, and beyond. In fact, about 80% of our work is for clients in the United States.

We’ve helped explain:

If the science is complex and the audience is non-expert -like investors or partners – we’re here to help make the message clear.

Why Clients Choose a Krakow-Based Science Animation Producer

Biotech companies work with us not just because of what we create, but because of how we work:

We combine the depth of a science animation team with the flexibility of a boutique agency. Our clients appreciate that we’re easy to work with, transparent, and focused on results.

Learn More About Why Biotech Companies Choose Animation

Many of our clients first come to us because they struggle to clearly explain their science. Whether it’s for an investor pitch, a conference, or a company website, they need a way to simplify their message without losing its meaning.

That’s where animation comes in.

If you’re wondering how a short science video could help your company raise funds or grow awareness, check out our biotech explainer video guide. It breaks down the process, the benefits, and what to expect from working with a science animation producer like us.

In Summary: A Science Animation Studio Built for Global Biotech

From Krakow, we’ve built a global science animation company that helps biotech firms simplify their message, connect with investors, and bring their innovations to life.

If you’re developing complex science and want people to understand it—even if they’re not scientists, let’s talk.

We’d love to help you tell your story no matter where you’re based.

Frank Metzel Alpen Consulting
Biala Droga 7/3, 30-327 Krakow

VAT EU: PL6762470351
frank@life-science-animation.com
+48 600 567 798