Why storyboarding matters before you animate your science

A storyboard is the foundation of any animation.
It’s a series of sketches with notes that show what each scene will look like.

Before any design or animation begins, we first plan everything in the storyboard.
We define what we show, how elements move, and where the camera goes.

This step takes time.
Sometimes as much as the design and animation.
But it’s necessary.


Why it’s worth it

Without a proper storyboard:

A well-done storyboard helps everyone understand what’s coming.
It gives you the chance to check and adjust before production starts.
It keeps your animation focused and effective.


A storyboard should not be pretty

We believe a storyboard should stay rough.
Not polished. Not detailed. Just clear.

If the images are too refined, the focus shifts to how it looks—
instead of what it shows.

In this early step, content matters more than style.
We want you to think about the story, not the visuals yet.

That comes later.


What do we show in a storyboard?

We define:

We also write short, precise descriptions for each scene.
This helps explain what’s happening and why it matters scientifically.


An example: Clot formation for Basking Biosciences

In our animation for Basking Biosciences, we started with sketches and clear written notes.
Each note explained what to show and how to show it.

Example instructions from the storyboard:

From now on, we will show the clot formation in a close-up view with more details.
We start with a close-up and slowly zoom out to reveal more of the clot.

Various proteins (represented as random blobs of different colors) are on the surface of the platelets.
The most important protein is glycoprotein, which we suggest depicting more realistically—shaped like a hook (reference: image link).

The von Willebrand Factor (vWF) strings bind to these proteins, and platelets adhere to each other via these vWF strings.

As the camera zooms out, we see more and more cells accumulating:

Important: The clot should appear denser at its core and looser around the edges.

In the animation, we need to include many more yellow strings (vWF) than are currently shown in the storyboard.

Once the camera fully zooms out, we see the entire clot. It should be densely packed with these yellow vWF strings, almost resembling yellow yarn.

There is only a small passage at the top, through which a few red blood cells squeeze through to the right.

To indicate a lack of oxygen, we will add a slight bluish hue to the right side of the image.

These details were clear in the storyboard, so no time was lost later.
Everyone understood what the scene needed to communicate.


The result

When you work with complex scientific content, details matter.
If they are not planned early, they are hard to fix later.

A precise storyboard makes the process smoother.
It reduces back-and-forth.
And it leads to a better final animation.

Are you only meeting 50 investors a year?

Biotech founders spend a lot of money to attend investor events like JPM.

And it makes sense. These events are exciting. You meet investors face-to-face. You pitch your science. You hope for a breakthrough moment.

But here’s the thing…

After 5 days of rushing from meeting to meeting, everything ends. You go home, tired. And then… you wait a whole year for the next event.

That’s maybe 50 investors a year.

Meanwhile, something else is happening.


There’s a Place With 360,000 Biotech Investors

We just checked:
There are over 150,000 biotech investors on LinkedIn in the U.S.
And about 360,000 worldwide.

They scroll.
They click.
They’re curious.
They’re looking.

But most biotechs? They don’t show up.

They don’t post.
They don’t connect.
They don’t explain their science.

And they definitely don’t use video.


Why Is That?

Maybe because it’s not part of the plan.
Maybe because it feels like shouting into the void.
Maybe because it’s new and unfamiliar.

But if we told you that:

Would you try?


Here’s a Simple Plan

It doesn’t need to take over your life.

Try this for a year:

✅ Spend 20–30 minutes on LinkedIn each day
✅ Connect with 10 new investors daily
✅ Post 1 short personal video per week

That’s it.


What Happens After 1 Year?

If you stay consistent, you’ll:

👉 Be recognized by 2,000+ investors
👉 Build trust before the first meeting
👉 Save thousands on event travel
👉 Get warm intros and better responses
👉 Stand out in a crowded space

All with one short video, once a week.


Events Are Still Great. But Why Not Combine?

Let’s be clear—we love face-to-face.
But smart biotech founders are doing both.

They meet investors in person.
And they build visibility online between events.

That way, they don’t wait 12 months.
They get noticed every day.


So, What’s Stopping You?

If your science is ready…
If you’ll be fundraising soon…
If you’re tired of explaining your innovation over and over again…

A short animated video can help.

One video.
One clear message.
Working for you 24/7.

When investors go quiet: What Biotech Founders can do

Last Friday, a biotech director in Germany said something I’ve heard many times:

“We sparked interest with investors at Bio Europe, but now they’re quiet.”

Silence after a strong first impression can be frustrating. You walk out of that meeting thinking, “They seemed really excited!” And then—nothing. No email. No call. Just silence.

If you’re a biotech founder or scientist looking for funding, this situation might sound familiar.

Let’s break it down.
Why do investors go quiet? And what can you do about it?


Silence After Interest

You pitch your science. You show them the data. Maybe you even get nods of excitement.

But days or weeks later, you’re staring at your inbox. Still no reply.

This silence can feel personal. It’s not.

Most of the time, investors aren’t rejecting you—they’re just busy, overwhelmed, or distracted by the next shiny pitch.

But if you don’t follow up, your science might stay stuck in the lab instead of reaching the people it could help.

What Happens If You Give Up?

Let’s be honest.

If you stop following up, most conversations just end.

That means:

And the worst part? Your science deserves more. You’ve spent years developing it. You know it can save lives.

But if no one understands it—or hears about it again—you won’t get the recognition or the investment you need.


Follow Up With Value

Here’s what I do when someone shows interest and then disappears:

1. Be relentless—but kind

I follow up every week at first.
Then every month.

Not in a pushy way—just to understand what happened, and whether there’s still interest.

Because some will say no. But some will say yes.
And they often say yes after the 4th or 5th message.

2. Send something helpful every time

Each follow-up includes something useful.
Not just “checking in.”

You can do this too. For example:

A short animation can remind them:

It helps them understand and remember you—fast.


Key Takeaway

If you’re a biotech founder trying to raise funds, don’t stop after one or two follow-ups.

Instead:

Because without follow-up, your science won’t make it to the next stage.
And without investors, it won’t make it to patients.


Want to make sure investors understand your science?
A 60–90 second video can help. We’ve created them for over 400 life science companies.

[Reach out and let’s talk.]

Biotech VCs hate cold emails – so what actually gets their attention?

Every now and then, something breaks through the noise on LinkedIn or X.

Biotech VC Bruce Booth recently shared one of those moments.

He posted a cold email that a founder had sent him—and called it:

“One of the most compelling cold email VC pitches I’ve ever received.
Very hard to not feel a strong desire to invest in the startup and back this CEO.
Can you imagine how fun board meetings would be? Wow.”

But of course…
He was being sarcastic.

Because the email?
Was this:


Subject: Time to redeem yourself.

Hi Bruce,

Listen, here’s a not-so-well-kept secret.
Smart people hate VCs.
You are all-time losers with less success than a monkey throwing darts.

Do you want to redeem yourself by investing in a company that will not only save lives but extend lives,
or do you want to continue to invest in nonsense?

Your days are numbered due to your own idiocy.

Change it up.
Best,
Mark, CEO


Yikes.

No one is actually recommending you send that.
(And neither was Bruce.)

But it did grab attention—and that’s something worth unpacking.


So… What Did We Do?

We joined in on the sarcasm.
And rewrote the email—still funny, but with a twist.

This time, the founder doesn’t throw darts at the VC.
They throw in a video instead.


Here’s our version:

Subject: Time to redeem yourself, Bruce.

Hi Bruce,
Smart people hate cold emails. So, I’ll keep mine short.

Time to redeem yourself. Invest in my company.
Here’s a video that explains our science: [Watch now]*
Don’t ignore it. We save lives.

Change it up.

Best,
[Your Name]

*But a Life Science Animation video about your science? Always a good idea.

Still sarcastic. Still not meant to be sent.
But it leads to a serious point.


The Real Problem: VCs Don’t “Get” Your Science Fast Enough

It’s not that your science isn’t amazing.
It’s that no one has time to understand it.

Especially not from a cold email.
Especially not from a 25-slide deck.

So what happens?

All because they didn’t understand your value—quickly enough.


The Real Solution: Make It Instantly Clear

You don’t need sarcasm.
You don’t need insults.

You need to spark interest fast.
And nothing does that like a good video.


Why Biotech Founders Use Video to Stand Out

At Life Science Animation, we help biotech companies turn complex science into short, clear videos that:

We’ve made over 300 videos for biotech startups, scaleups, and life science leaders.

And no, they didn’t all insult VCs to get attention.
But they did get attention—with clarity.


Final Thought

If you’re tempted to write an angry cold email… maybe don’t.

But if you’re ready to actually get a reply—
Start with a video that explains your science clearly.

We can help with that.

How a tower run led to Life Science Animation

I hated my job. I hated the city I lived in. And worst of all, I started hating myself.

I felt stuck, drained, and lost.

Then I spoke to my sister.

She had a simple suggestion: “Try visiting Krakow in Poland. It’s supposed to be nice.”

That evening, I booked a flight. No plans, no expectations – just a one-way ticket and a hope for something different.

A Couchsurfing Request That Changed Everything

I needed a place to stay. So I turned to Couchsurfing – a platform where travelers stay with locals.

The first person to reply was Emilia.

We talked all night.

She was different. Passionate. Full of energy.

Before the trip ended, she invited me to join her at a sports competition.

A competition I had never heard of: Towerrunning.

Racing Up 30 Floors… and Into a New Life

Towerrunning is exactly what it sounds like – running up 30 floors of a skyscraper as fast as possible.

I had never done anything like this. But I said yes.

Emilia finished 4th. I made it to the top, barely breathing, but smiling.

That race wasn’t just a competition. It was a turning point.

From Poland to Founding Life Science Animation

A few months later, I quit my job and moved to Poland. I had no idea what the future held, but I knew I had to take the leap.

Soon after, Emilia and I started a family. And a company.

We combined our skills – her motion design expertise and my storytelling – to bring science to life.

That’s how Life Science Animation was born.

What This Means for You

Sometimes, the biggest changes come from the smallest decisions.

If I had ignored my sister’s advice, if I hadn’t said yes to a spontaneous race, my life would look completely different today.

And maybe you’re at a crossroads, too.

Maybe your biotech company is struggling to explain its breakthrough in a way that excites investors.

Maybe it’s time for a new approach – a way to make your science clear, compelling, and unforgettable.

A short animated video can do exactly that.

Just like towerrunning changed my life, the right video could change yours.

If you’re ready to make a leap, let’s talk.

 

 

 

Why we choose quality over scaling up

Many assume that every business wants to grow as fast as possible. More clients, bigger teams, higher revenue. But we made a different choice.

Why We Stay Small

At Life Science Animation, we are a boutique studio. That means we don’t aim to become a large-scale agency with account managers, endless processes, and videos that feel mass-produced. Instead, we stay intentionally small so we can focus on what matters most: crafting exceptional science animations with a personal touch.

The Problem With Scaling

More growth sounds great, but it comes with challenges:

Growth for the sake of growth can lead to a loss of the very thing that makes us unique: our hands-on, personal approach.

The Benefits of a Boutique Studio

Think of a boutique hotel. Unlike big chains, boutique hotels provide a personal experience. The owners greet you, they know your name, and every detail is carefully curated. That’s how we run our studio.

Our Commitment

We don’t aim to scale. We aim to serve. We dedicate time and attention to each biotech company that trusts us with their science. Because in the end, an animation isn’t just a project to us—it’s a chance to help you explain your breakthrough, attract investors, and advance science.

If you’re looking for a studio that values quality, personal connection, and scientific accuracy, let’s talk.


The power of visuals: from cave walls to cutting-edge biotech animations

Gruk had a problem.

He needed his tribe to understand the hunting plan. But words weren’t working.


Neanderthal 1: “Gruk! Urg brok tog!”

Neanderthal 2: “Brok? Tog urg gruk?”

Neanderthal 1: “No! Gruk urg tog brok!”

Neanderthal 2: “…What?”

Frustrated, Neanderthal 1 grabbed a rock and started drawing on the cave wall. A simple sketch: a mammoth, some spears, a trap.

Neanderthal 2’s eyes lit up: “Ohhh! We chase mammoth into trap! Not just scream and run!”

The next day:

Why This Matters Today

Communication has evolved, but the challenge remains the same: If your audience doesn’t understand you, they won’t take action.

Biotech is complex. You might be pioneering a breakthrough therapy or developing a game-changing diagnostic. But if investors, partners, or customers don’t grasp your science quickly, they’ll lose interest before you even get to the exciting part.

The Problem

Words alone often fail:

The Solution

Just like Gruk, you need to stop talking and start drawing.

In biotech, animations are the modern equivalent of cave paintings. They simplify the complex, break down barriers, and spark understanding instantly. A well-crafted animation doesn’t just explain – it engages, excites, and convinces.

Are You Making It Easy for Your Audience?

If your science is hard to explain, it’s even harder to fund. Don’t let confusion cost you opportunities.

Like the first cave drawings, the right visuals can mean the difference between a failed hunt – or a feast.

Want to see how biotech companies use animations to simplify their science? Let’s chat.


Eggs and cholesterol: Why science says you can eat them daily

For years, we were told a simple equation:

This belief stuck around for decades. Many people, especially from older generations, still avoid eggs because of this outdated advice.

But science has moved on.

Eggs are not the enemy. In fact, they are packed with essential nutrients and are one of the most versatile and easy-to-prepare foods.

The Science Behind Cholesterol

Not all cholesterol is bad. The key is understanding the balance between LDL (low-density lipoprotein, “bad” cholesterol) and HDL (high-density lipoprotein, “good” cholesterol).

What Should You Focus On?

Instead of cutting out eggs, focus on what truly impacts heart health:

A Must-Watch Animation on This Topic

If you know someone still avoiding eggs due to outdated science, share this great animation by TED-Ed: Watch Here.

It explains LDL vs. HDL in a simple, engaging way and highlights why eggs aren’t the culprit. Plus, it’s a great example of how a well-crafted animation can make complex science easy to understand.

Why fundraising in biotech feels broken (and how a video can fix it)

A biotech founder spends years developing a breakthrough therapy.
Then months crafting the perfect pitch.

Every slide.
Every word.
Every fact.

When the big investor meeting finally happens, they expect excitement, questions, and interest. Instead, the first thing the investor says is:

“I don’t get the science.”

So, the founder simplifies it.

The investor still doesn’t get it.

They try again.
They make it even clearer.
Still no understanding.

The meeting ends. The founder walks away frustrated.

Meanwhile, another biotech startup just secured $100 million in funding.

Not because their science is better.
Not because their data is stronger.

➡️ But because they knew how to explain it. ⬅️

The Problem: Investors Don’t Have Time

Investors are not scientists. They are evaluating dozens of pitches, and if they don’t grasp the core idea in the first few minutes, they move on.

If they don’t understand the science, they don’t invest.

And that means the best therapy in the world may never reach patients.

The Solution: Make It Clear – Fast

A short, engaging video can explain your science in seconds. It turns complex data into a clear, visual story investors can instantly grasp.

🔹 Cuts through the noise – Shows investors why your science matters
🔹 Builds excitement – Keeps their attention
🔹 Saves time – Lets you focus on deeper discussions instead of endless explanations

The science has to be understood before it can be funded.

If investors don’t understand…
Does your science even matter?

Ready to Make Your Science Clear?

A simple video could be the difference between confusion and funding. Let’s talk.

My journey: 7 struggles when starting my own business (and why it was worth it)

Starting a business is tough. It’s exciting, but also full of unexpected hurdles. When I founded Life Science Animation, I had no idea how many obstacles would come my way. But looking back, I wouldn’t change a thing. Because today, I get to do what I love: help biotech companies explain their science in a way that sparks excitement and gets them the recognition they deserve.

Here are the biggest struggles I faced and how I overcame them.

1. Money (Or Lack of It)

When you start a business, income doesn’t just roll in. I had bills to pay, but no clients yet. That’s a scary place to be.

How I solved it:

2. No Portfolio

Clients want proof. But how do you show work when you have none? It felt like a chicken-and-egg problem.

How I solved it:

3. Missing International Travel

Before starting Life Science Animation, I traveled a lot. Running my own business meant working long hours and staying put. I thought I’d miss it.

How I solved it:

4. No Demand for Biotech Videos

I worried: What if no one needed what I was offering? I loved explaining science through animation, but did biotech companies even want that?

How I solved it:

5. No Deep Knowledge of Biotech

I wasn’t a scientist. How could I create videos for biotech companies without deep industry knowledge?

How I solved it:

6. Leaving the 9-5 Routine

Being my own boss sounded great, but it was a big shift. No more clear work hours. No guaranteed paycheck. No external structure.

How I solved it:

7. Working with My Wife in a Cramped Home Office

Starting a business from home meant sharing a tiny space with my wife. Work and personal life blended together.

How I solved it:

The Conclusion: Worth Every Struggle

Yes, starting Life Science Animation was hard. But today, I get to wake up and do something I love. I help biotech companies bring their science to life. I run my own successful studio. I work with an incredible team. And I get to be my own boss.

Every struggle led to something better. Every hurdle taught me a lesson. And now, I wouldn’t trade it for anything.