Every now and then, something breaks through the noise on LinkedIn or X.

Biotech VC Bruce Booth recently shared one of those moments.

He posted a cold email that a founder had sent him—and called it:

“One of the most compelling cold email VC pitches I’ve ever received.
Very hard to not feel a strong desire to invest in the startup and back this CEO.
Can you imagine how fun board meetings would be? Wow.”

But of course…
He was being sarcastic.

Because the email?
Was this:

Subject: Time to redeem yourself.

Hi Bruce,

Listen, here’s a not-so-well-kept secret.
Smart people hate VCs.
You are all-time losers with less success than a monkey throwing darts.

Do you want to redeem yourself by investing in a company that will not only save lives but extend lives,
or do you want to continue to invest in nonsense?

Your days are numbered due to your own idiocy.

Change it up.
Best,
Mark, CEO

Yikes.

No one is actually recommending you send that.
(And neither was Bruce.)

But it did grab attention—and that’s something worth unpacking.

So… What Did We Do?

We joined in on the sarcasm.
And rewrote the email—still funny, but with a twist.

This time, the founder doesn’t throw darts at the VC.
They throw in a video instead.

Here’s our version:

Subject: Time to redeem yourself, Bruce.

Hi Bruce,
Smart people hate cold emails. So, I’ll keep mine short.

Time to redeem yourself. Invest in my company.
Here’s a video that explains our science: [Watch now]*
Don’t ignore it. We save lives.

Change it up.

Best,
[Your Name]

*But a Life Science Animation video about your science? Always a good idea.

Still sarcastic. Still not meant to be sent.
But it leads to a serious point.

The Real Problem: VCs Don’t “Get” Your Science Fast Enough

It’s not that your science isn’t amazing.
It’s that no one has time to understand it.

Especially not from a cold email.
Especially not from a 25-slide deck.

So what happens?

  • You don’t get a reply
  • You don’t get a meeting
  • You don’t get the funding you need to move forward

All because they didn’t understand your value—quickly enough.

The Real Solution: Make It Instantly Clear

You don’t need sarcasm.
You don’t need insults.

You need to spark interest fast.
And nothing does that like a good video.

Why Biotech Founders Use Video to Stand Out

At Life Science Animation, we help biotech companies turn complex science into short, clear videos that:

  • Work in cold emails and investor decks
  • Explain your science to anyone—scientist or not
  • Show you’re serious, professional, and worth a meeting

We’ve made over 300 videos for biotech startups, scaleups, and life science leaders.

And no, they didn’t all insult VCs to get attention.
But they did get attention—with clarity.

Final Thought

If you’re tempted to write an angry cold email… maybe don’t.

But if you’re ready to actually get a reply—
Start with a video that explains your science clearly.

We can help with that.