Biotech Cold Email That Went Viral – for All the Wrong Reasons

Want help explaining your biotech to investors?
Start here: How to communicate science to investors — and see how the right video can make your cold email stand out.

Every now and then, something on LinkedIn breaks through the noise.

This time, it was a biotech cold email shared by VC Bruce Booth.

He called it:

“One of the most compelling cold email VC pitches I’ve ever received… Can you imagine how fun board meetings would be? Wow.”

But don’t get too inspired—he was being sarcastic.

The Email That Got Attention (but for the wrong reasons)

Subject: Time to redeem yourself.
Hi Bruce,
Smart people hate VCs.
You are all-time losers with less success than a monkey throwing darts.

Do you want to redeem yourself by investing in a company that will save lives,
or keep funding nonsense?

Your days are numbered.
Change it up.
Best,
Mark, CEO

Yikes.

No one recommends this approach. Not Bruce. Not us.
But it did grab attention—which is worth unpacking.

What We Did Instead: A Better (and Funnier) Biotech Cold Email

We joined the fun—sarcasm intact—and rewrote the email with a twist.

This time, the founder doesn’t insult the VC.
They send a video.

Subject: Time to redeem yourself, Bruce.
Hi Bruce,
Smart people hate cold emails. So, I’ll keep mine short.

Time to redeem yourself. Invest in my company.
Here’s a video that explains our science: [Watch now]*
Don’t ignore it. We save lives.

Change it up.
Best,
[Your Name]

*A Life Science Animation video about your science? Always a good idea.

The Real Problem: Biotech Science Gets Lost in Cold Emails

The science behind your company might be revolutionary.

But in a cold email, no one has time to read 10 paragraphs—or a 25-slide deck.

So what happens?

  • No reply

  • No meeting

  • No funding

And it’s not because your idea isn’t good.
It’s because they didn’t understand it—fast enough.

The Real Solution: Use Video to Explain Your Science Fast

You don’t need sarcasm.

And that’s what biotech founders use video for.

Why video works in biotech cold emails:

  • Grabs attention right away

  • Makes complex science clear in under 2 minutes

  • Builds credibility and professionalism

  • Works in investor decks, LinkedIn messages, or even a cheeky email like this

At Life Science Animation, we’ve created over 300 biotech explainer videos that help founders stand out.

And no—they didn’t all mock VCs.
But they did get meetings, funding, and visibility.

Final Thought: Clarity Beats Shock Value

If you’re tempted to send an angry biotech cold email… maybe don’t.

But if you want a response?
Send something that makes your science easy to understand and hard to ignore.

Start with a clear message.
Start with video.

Want help? Learn more about how to communicate science to investors.