Why storyboarding matters before you animate your science

A storyboard is the foundation of any animation.
It’s the first step in planning the animation’s appearance and how it will work.

Why storyboarding matters becomes apparent when you try to animate science without it.
That’s when you risk losing key details, confusing your audience, and wasting time fixing things late.

Let’s break it down.


What Is a Storyboard?

A storyboard is a series of rough sketches with notes.
It shows what each scene will look like and what’s happening.

Before any design or animation begins, we plan everything in the storyboard.
We define what we show, how elements move, and where the camera goes.

This step takes time.
Sometimes as much time as the design and animation itself.
But that’s why storyboarding matters—it sets the entire animation on the right path.

Storyboard image of an older woman on stairs holding her chest with short breath and fast heartbeat, from an alfapump video.

Why storyboarding matters: This scene shows an older woman struggling to breathe on the stairs. Used in the alfapump animation to highlight symptoms.


Why Storyboarding Matters for Science Animation

Without a proper storyboard:

A clear storyboard helps you:

Why storyboarding matters most in life science animation is because it gives you a chance to review the story before animation starts.
Once production begins, changing direction’s harder (and more expensive).


Keep the Storyboard Rough (and Focused)

We believe a storyboard should stay rough.
Not polished. Not detailed. Just clear.

If the images are too refined, the focus shifts to how it looks—
instead of what it shows.

In this early step, content matters more than style.
We want you to think about the story, not the visuals yet.

That comes later.


What’s Included in a Storyboard?

We define:

We also write short, precise descriptions for each scene.
This helps explain what’s happening and why it matters scientifically.

Storyboarding matters in science animation because it forces clarity before a single frame is animated.


Real Example for Why Storyboarding Matters: Basking Biosciences

Our animation for Basking Biosciences started with sketches and written notes.
Each note explained what to show and how to show it.

Example instructions from the storyboard:

From now on, we will show the clot formation in a close-up view with more details.
Various proteins (represented as random blobs of different colors) are on the surface of the platelets.
The most important protein is glycoprotein, which we suggest depicting more realistically—shaped like a hook.
The von Willebrand Factor (vWF) strings bind to these proteins, and platelets adhere via these vWF strings.
As the camera zooms out, we see red blood cells, platelets, fibrin, and more vWF.
The clot appears dense at the core, loose around the edges. A bluish hue suggests low oxygen.
A narrow opening allows a few red blood cells to squeeze through.

Because all these details were mapped in the storyboard.
Everyone understood what the scene needed to communicate before the animation started.

That’s why storyboarding matters. It saves time, avoids rework, and improves the result.


The Result: Better Science Animation

When you work with complex science, details matter.
If they’re not planned early, they’re hard to fix later.

A precise storyboard:

This is why storyboarding matters so much in biotech and life science communication.
It’s not just a step. It’s the step that makes everything else work.


Final Thoughts

If you’re creating a science animation, don’t skip the storyboard.
It’s the most innovative way to save time, money, and effort while ensuring your message is crystal clear.

Learn more about our process on the main page.

Visual Storytelling in Biotech: What Gruk Taught Us About Explaining Complex Ideas

🦴 Visual Storytelling in Biotech: What Gruk Taught Us About Explaining Complex Ideas

Gruk had a problem.

He needed his tribe to understand the hunting plan. But words weren’t working.

Neanderthal 1: “Gruk! Urg brok tog!”
Neanderthal 2: “Brok? Tog urg gruk?”
Neanderthal 1: “No! Gruk urg tog brok!”
Neanderthal 2: “…What?”

Frustrated, Gruk grabbed a rock and drew a sketch on the cave wall: a mammoth, some spears, a trap.

Neanderthal 2’s eyes lit up:

“Ohhh! We chase mammoth into trap! Not just scream and run!”

The next day, the hunt was successful. The tribe ate well. They celebrated.

(🧠 Want to make your science easier to understand and remember? Start with our guide on science storytelling for biotech founders—then see how visual storytelling in biotech can do what words alone never will.)


🧬 Why Visual Storytelling in Biotech Still Matters Today

Communication tools have evolved—but the challenge remains the same:
If your audience doesn’t understand you, they won’t take action.

Biotech is complex by nature. You may be developing a cutting-edge therapy or diagnostic platform. But if your investors, partners, or patients don’t quickly grasp your innovation, the opportunity is lost.

That’s where visual storytelling in biotech becomes critical.


🚨 The Problem with Relying Only on Words

And the worst part?
You may never realize that the confusion was the reason they walked away.


🎥 Why Visual Storytelling Works So Well in Biotech

Just like Gruk’s cave sketch, a short, clear animation can do more than paragraphs of text.

Animations in biotech act as modern cave drawings:

This is what visual storytelling in biotech is all about—making people feel and see your science, not just hear it.


✅ What You Can Do Right Now

Here’s how to put this into practice:

Instead of saying, “We improve patient outcomes,” show how you do it.
Instead of saying, “Our molecule is more targeted,” let people see it bind.

This is what biotech founders use videos for—not just to impress, but to connect.


🏁 Final Thought: Clear Stories Win

Gruk succeeded because he stopped talking and started drawing.
So should you.

Want to make people see your science, not just hear it?
Start with our guide on science storytelling for biotech founders – and learn how to turn complex ideas into clear, visual stories.

Explaining Complex Science: What Eggs and Cholesterol Can Teach Us About Clarity

Explaining Complex Science: What Eggs and Cholesterol Can Teach Us

(Source Animation according to what we know: Egg animation source)

For years, public health messaging got eggs wrong.

The logic went like this:

This simple but misleading equation led millions to avoid eggs unnecessarily — especially older generations.
The problem? It was an oversimplified way of explaining complex science to the public.

Today, we know better.
But it took decades — and a lot of confusion — to correct the message.


Explaining with Animation: Why This TED-Ed Video Works

There’s a reason this TED-Ed animation about cholesterol went viral.

It nailed the fundamentals of explaining complex science:

It’s the kind of clarity every biotech company wishes they had when presenting their innovation.


The Cost of Not Explaining Complex Science in Biotech

In biotech, the stakes are higher than dietary confusion.

If your audience — investors, partners, or even clinicians — don’t understand your breakthrough, you risk:

And it’s not because your work isn’t brilliant.
It’s because you’re not explaining complex science in a way others can absorb quickly.

Being right isn’t enough. You need to be clear.


Visuals Make Explaining Complex Science Easier

Here’s what the TED-Ed animation does right — and what biotech storytellers can learn:

Final Thought:

Gruk’s tribe understood the hunt once he stopped talking and started drawing.

Your audience is no different.

If you want people to believe in your science, fund your startup, or champion your cause — clarity is everything.

If you’re ready to improve how you’re explaining complex science,
👉 Learn how to explain complex science to investors