AG Tech Video and Agricultural Animation: What They Are and Why They Matter
(Read about our explainer videos for Biotech first to find out more about the benefits of such videos: Biotech video explainer guide.)
An AG tech video, especially when powered by high-quality agricultural animation, can do more than just show a farmer in a field. It can explain the science behind your solution, help your product stand out from the crowd, and spark excitement in both investors and end users.
Whether you’re introducing a new microbe-based biofertilizer, a gene-regulation platform like Micropep’s miPEPs, or a sensor-based soil analysis system, visual storytelling has become essential in agriculture.
What Is an AG Tech Video?
An AG tech video is a short animated or filmed video designed to communicate an agricultural technology solution. It often combines scientific storytelling with visuals to explain:
- What the problem is (e.g., resistant weeds, climate stress, nutrient inefficiency)
- What your product does to solve it
- How the technology works under the surface
- What makes it different from everything else on the market
Why Do We Need Such Videos?
The agriculture space is crowded, and farmers, distributors, and partners are bombarded with product claims.
To cut through the noise, your message needs to be crystal clear, visually engaging, and easy to remember. That’s why more and more AG tech companies use videos to:
- Convince farmers that the science actually works
- Show distributors how the product fits into their portfolio
- Educate stakeholders without overwhelming them
- Build trust by showing the how, not just the what
A good AG tech video helps overcome skepticism by clearly showing the mechanism, safety, and benefits, without oversimplifying or dumbing it down.
What Do AG Tech and Biotech Videos Have in Common?
In many ways, AG tech videos are biotech videos, just in a different setting.
Many agricultural innovations today are deeply rooted in molecular biology, genomics, or synthetic biology. Whether it’s RNA sprays, enzyme boosters, or beneficial microbes, they follow the same story arc:
- The Problem – What pain point are you solving?
- The Innovation – What is your tech and how does it work?
- What Makes It Unique – Why is this better than existing solutions?
We’ve found that explaining what makes the tech unique is the single most important factor in a successful AG tech video.
Why Most
A young farmer using a tablet in the field—capturing the role of technology and AG tech videos in modern, data-driven agriculture.
Videos Are Still the Same
Here’s something surprising: AG tech companies use more video than biotech, but much of it looks the same.
The typical AG tech video shows:
- A generic field
- A smiling farmer
- Some upbeat music
While that might feel familiar, it’s not memorable. It doesn’t explain why your product works, or what sets it apart.
That’s where our approach is different.
How Our AG Tech Animations Stand Out
We’ve produced about 15 AG tech videos so far, including ones for gene regulation, biopesticides, seed treatments, and microbe platforms.
What makes our videos different?
- We explain the tech clearly, even complex mechanisms like miPEPs or RNA-based control.
- We visualize the science, not just the setting
- We tell a story that resonates with both farmers and investors
- We help you move the conversation from confusion to clarity
For example, in our AG tech video for Micropep, we visualized the role of miPEPs in gene silencing—something extremely hard to grasp without visuals. That same video was used in investor meetings and made a strong impression.
In Summary
If you’re working in AG tech, you already know how competitive and fast-moving the space is. A strong AG tech video backed by thoughtful agricultural animation can help you:
- Win trust
- Explain complex science
- Stand out from the crowd
- Secure the funding and partnerships you need
If you’re ready to tell your story clearly, memorably, and with scientific accuracy, get in touch.
