A pharma client spent $50,000 on a Mode of Action animation.
And guess what? The money could have spent better than on this Mode of Action animation:
- Scientists already understood the mechanism.
- Regular people were confused by the fancy visuals.
- Nobody remembered the key message.
Here’s what I’ve learned after producing 400+ life science animations:
- A molecular animation alone is useless
- Mechanism means nothing without context
- Fancy graphics without story = wasted money
- Complex 3D visuals often scare away non-experts
- Scientists don’t need expensive animations to understand the science
What actually works – better than just a Mode of Action animation:
- Explain how your tech solves the problem
- Show why current solutions fail
- Then show the mechanism (example)
- Start with the problem
- Focus on benefits
- Keep it simple
I’ve seen $5K storytelling animations outperform $50K animations.
Because they told a better story.
If you’re planning to invest in life science animation and you’re only focusing on showing molecular mechanisms:
What exactly are you trying to achieve?
Save this post. And get in touch with us.
It might save you $45K on your next animation project.
