2D Animations for Patient Recruitment: Why They Work

At some point, every biotech or pharmaceutical company reaches a critical stage: running a clinical trial to test a promising new therapy in humans.

But here’s the challenge – recruiting patients isn’t easy.

Potential participants often have many questions. They want to understand the purpose of the trial, how it works, whether it’s safe, and—most importantly—whether it’s worth their time and trust.

This is where 2D animations for patient recruitment can make all the difference.

2D Animations Spark Interest and Trust

Reading a brochure or a webpage is one thing. But watching a clear, emotionally engaging animation? That’s something else entirely.

A short video can:

  • Spark a patient’s interest in a clinical trial
  • Explain complex science in a way “normal” people understand
  • Build emotional connection and trust
  • Address fears and questions early on

We’ve made a number of 2D animations for patient recruitment over the years, and we’ve seen firsthand how they help increase engagement—especially when trials target rare diseases or hard-to-reach populations.

Why 2D Animation Works Better Than 3D for Patient-Facing Videos

Many companies think 3D animation looks “high tech”—and it does. But for patient recruitment, 3D often feels too clinical, too abstract, or even intimidating.

Patients don’t need a deep dive into molecular mechanisms. They need to understand:

  • What’s going wrong in their body
  • What the trial is testing
  • How the treatment could help
  • What to expect

2D animation feels warmer, more human, and more relatable. It’s ideal for patient audiences because it simplifies without oversimplifying. It uses familiar shapes, soft motion, and storytelling to explain science in a way that sticks.

2D Animations for Patient Recruitment in Action

We’ve helped biotech and pharma companies (e.g. Octapharma, Stoke Therapeutics, and many others) create 2D animations for patient recruitment that:

  • Introduce families to rare disease trials (like PANS/PANDAS)
  • Explain eligibility and travel support
  • Show how a treatment works—without heavy jargon
  • Build trust before the first visit

And because we specialize in science animation, we always balance accuracy with empathy. Our goal is simple: make patients feel seen, informed, and supported.

Need a 2D Animation for Patient Recruitment?

If your team is preparing a clinical trial and wants to recruit patients more effectively, a 2D animation could be the tool that moves people to act.

It’s not just about explaining science. It’s about connecting with people who need help—and helping them feel confident enough to say yes.

Let us know if you’d like to see examples or discuss a script idea. We’d love to help. Get in touch here.